Farmers market managers play very important roles in farmers market success. During this one-hour interactive session, participants will 1) explore the roles that farmers market managers have running farmers markets; 2) brainstorm and share ways that market managers contribute to and perhaps hinder vendor success at markets, and 3) compare their responses with each other. The purpose of the session is to learn how different farmers market stakeholders (managers, vendors, shoppers, partners) understand the role of market managers. This session is connected to a larger project designed to identify best practices that help market managers better serve the producers that sell at their markets.